Safe Exit Assist(Pissing Boy)




Assignment

Safe Exit Assist(Pissing Boy)

Approach

We developed a viral image of Hyundai Motors that introduces the rear seat passenger notification system technology can prevent child accidents in the vehicle.
Witi explained the technology in a friendly way through situation setting.

Results

Safe Exit Assist is a rear side warning system of Hyundai Car and we made a viral film easy for everyone to understand.
Through this campaign, we were able to promote the brand’s technology as well as prevent accidents of car users by reducing the accident rate to 35% nationwide.


Client
HYUNDAI MOTOR GROUP
Seongbong Lim/ Woocheol Jeong/ Ilnan Cho/ Heewon Lee/ Min You


Director
Jinsoo Jeon/ Wanjae Jeon/ Hyungjoon Lim/ Minho Kim/ Daekyung Kim/ Jongbum Lee