Balgwang Cream is a foot care brand with the concept of
 “making your foot shining”.

The brand identity made up the entire design with the shape of toe, the shape when squeezing the cream, and the light(光), Chinese character,
as a symbol.

As the package design placed one syllable on one side in order to emphasize the uniqueness of the product and it can express in various languages meshing with the brand attribute.