We have developed marketing tools and branding of KB CARD, a global financial brand.

KB Kookmin Card, providing a variety of solutions tailored to the people’s lifestyles, as a life designer who goes beyond a simple mean of payment and gives power to the people’s lives.

We strategically used friendly Yellow color under the theme of Friendly, Warm and Visible, considering the usability of the customer, not just a good looking design, and expressed the brand’s unique identity, which is warm, comfortable, and simple.

We developed a design that gives familiarity and friendliness to everyone, rather than a colorful and trendy design for a certain class, but kept the basic framework, and we applied a Small Edge Point technique that was small but could change the overall impression by adding some new elements.

We developed various application items based on the main concept, and through this, it was formed a new image friendly to the public, and furthermore, its image as a leading brand in the financial market was established.