KB Card Goods Branding

KB카드 굿즈 브랜딩

KB Card Goods Branding

지난 10년을 통해 한국과 아시아를 대표하는 다큐멘터리 축제로 성장한 DMZ국제다큐멘터리영화제는 향후 비전과 방향을 상영작품과 프로그램 행사들을 통해 더욱 분명하게 제시한다. 전반적으로 한국영화와 아시아영화의 편수가 비약적으로 증가했고, 국제경쟁과 아시아경쟁뿐만 아니라 글로벌 비전과 쇼케이스를 통해 소개되는 아시아 작품의 편수와 수준이 상당히 높아졌다.

We have developed marketing tools and branding of KB CARD, a global financial brand.

KB Kookmin Card, providing a variety of solutions tailored to the people’s lifestyles, as a life designer who goes beyond a simple mean of payment and gives power to the people’s lives.

We strategically used friendly Yellow color under the theme of Friendly, Warm and Visible, considering the usability of the customer, not just a good looking design, and expressed the brand’s unique identity, which is warm, comfortable, and simple.

We developed a design that gives familiarity and friendliness to everyone, rather than a colorful and trendy design for a certain class, but kept the basic framework, and we applied a Small Edge Point technique that was small but could change the overall impression by adding some new elements.

We developed various application items based on the main concept, and through this, it was formed a new image friendly to the public, and furthermore, its image as a leading brand in the financial market was established.

Date : 2020.04
Client : KB Card