KB Kookmin Card’s new product line, Easy series, reflects KB Kookmin Card’s digital philosophy ‘Digital Easy’, which pursues a digital card life that everyone can use, and the meaning that customers can use card benefits more easily. Although it is a new line of KB Kookmin Card, it is planned so that consumers can naturally accept it by maintaining familiarity rather than sudden changes.

We developed lifestyle illustrations based on the brand naming Easy. With a simple yet friendly Doodle drawing, we made it easy and friendly to approach consumers. By maintaining the tone, it can be transformed according to the benefits, and the storytelling that allows you to enjoy the benefits of everyday life anytime, anywhere has been strengthened.