The Farm on Big Picture is a startup farm of a young painter in a rural area. As a health brand, the farm directly cultivates and sells eco-friendly and organic vegetables.

The brand identity was designed in the way of setting the front view of the farm as a motif. It tried to express sincerity and eco-friendliness of the brand by matching the picturesque landscape in the outline of a vinyl greenhouse. With the motif of fresh vegetables and lives, the letters were designed to give soft and strong feelings. When its promotional materials and packages were made, eco-friendliness was taken into account, and therefore, plastic materials were excluded and soybean oil printing was applied.