In the main poster, the visual representing the flame of arts focusing on the typography containing the image of HUG based on the initial A, arouses the mood of festival. On top of containing the identity and history of the existing festival, the geographical characteristics of Ansan-si and the popular perception of festival were formatively reinterpreted.

The representative objet of the poster is the alphabet A meaning Ansan, Art, and All. Implying various meanings beyond a simple initial, the alphabet A represents the recreation of new meanings. Especially, the shape of A that embraces with both arms symbolizes the artistic tolerance and harmony.