#Evil Spirit of Hashtag

#Evil Spirit of Hashtag

4

#해시태그 악령

#Evil Spirit of Hashtag

지난 10년을 통해 한국과 아시아를 대표하는 다큐멘터리 축제로 성장한 DMZ국제다큐멘터리영화제는 향후 비전과 방향을 상영작품과 프로그램 행사들을 통해 더욱 분명하게 제시한다. 전반적으로 한국영화와 아시아영화의 편수가 비약적으로 증가했고, 국제경쟁과 아시아경쟁뿐만 아니라 글로벌 비전과 쇼케이스를 통해 소개되는 아시아 작품의 편수와 수준이 상당히 높아졌다.

The ‘all sorts of media and countless overlaps of superficial or implicative frames in them’ of digital society are the basic concept of this poster. The evil spirit-like truth or fiction fragmented by the frames, appears and disappears in an instant just like a ghost.

Date : 2020.01
Client : Seoul Cultural Foundation, Artclub Nong

BIFAN Robotic Encyclopedia

BIFAN Robotic Encyclopedia

2019 부천판타스틱영화제 로봇백과

BIFAN Robotic Encyclopedia 2019

지난 10년을 통해 한국과 아시아를 대표하는 다큐멘터리 축제로 성장한 DMZ국제다큐멘터리영화제는 향후 비전과 방향을 상영작품과 프로그램 행사들을 통해 더욱 분명하게 제시한다. 전반적으로 한국영화와 아시아영화의 편수가 비약적으로 증가했고, 국제경쟁과 아시아경쟁뿐만 아니라 글로벌 비전과 쇼케이스를 통해 소개되는 아시아 작품의 편수와 수준이 상당히 높아졌다.

We launched the Robot Encyclopedia as a limited edition goods of ’23 Bucheon International Fantastic Film Festival’ and distributed it to visitors.

It was designed in the retro style of the ’70s and ’80s, adding analogue retouching and typographic logos, and the printing method and the paper materials were also produced in classical technique. In addition, it applied seven types of cover design to raise its value of possession.

Date : 2019.06
Client : Bucheon International Fantastic Film Festival

23th Bucheon International Fantastic Film Festival

23th Bucheon International Fantastic Film Festival

2019 부천국제판타스틱영화제

23th Bucheon International Fantastic Film Festival

지난 10년을 통해 한국과 아시아를 대표하는 다큐멘터리 축제로 성장한 DMZ국제다큐멘터리영화제는 향후 비전과 방향을 상영작품과 프로그램 행사들을 통해 더욱 분명하게 제시한다. 전반적으로 한국영화와 아시아영화의 편수가 비약적으로 증가했고, 국제경쟁과 아시아경쟁뿐만 아니라 글로벌 비전과 쇼케이스를 통해 소개되는 아시아 작품의 편수와 수준이 상당히 높아졌다.

We designed the main catalog and ticket catalog by using “Cell of Fantasy”, a symbol of The Bucheon International Fantastic Film Festival.

The fantasy cells that seem to be sucked into UFO symbolize a new and imaginative energy having and dividing various possibilities. Irregular shapes encompass contrasting views and symbols and visual flexibility metaphorizes various imaginations, including love, fantasy, and adventure, which the Fantastic Film Festival embraces.

It potentially expressed the unknown space world based on the purple color, and applied anomalous layout with the concept that UFO is sucking up around. When the book cover is opened, white gradient was applied on the back of the book to visualize the spectrum coming from the spacecraft, and it was symbolized with the bar graph that goes up irregularly in the lower part of the booklet and egg-shaped UFO in the title side.

We conducted successful film festival by developing consistent designs that reflect brand identity.

Date : 2019.06
Client : Bucheon International Fantastic Film Festival

The Farm On Big Picture

The Farm on Big Picture

큰그림농장

The Farm on Big Picture

지난 10년을 통해 한국과 아시아를 대표하는 다큐멘터리 축제로 성장한 DMZ국제다큐멘터리영화제는 향후 비전과 방향을 상영작품과 프로그램 행사들을 통해 더욱 분명하게 제시한다. 전반적으로 한국영화와 아시아영화의 편수가 비약적으로 증가했고, 국제경쟁과 아시아경쟁뿐만 아니라 글로벌 비전과 쇼케이스를 통해 소개되는 아시아 작품의 편수와 수준이 상당히 높아졌다.

The Farm on Big Picture is a startup farm of a young painter in a rural area. As a health brand, the farm directly cultivates and sells eco-friendly and organic vegetables.

The brand identity was designed in the way of setting the front view of the farm as a motif. It tried to express sincerity and eco-friendliness of the brand by matching the picturesque landscape in the outline of a vinyl greenhouse. With the motif of fresh vegetables and lives, the letters were designed to give soft and strong feelings. When its promotional materials and packages were made, eco-friendliness was taken into account, and therefore, plastic materials were excluded and soybean oil printing was applied.

Date : 2017.10
Client : The Farm on BIg Picture

The Art Ground

The Art Ground

아트그라운드

The Artground

지난 10년을 통해 한국과 아시아를 대표하는 다큐멘터리 축제로 성장한 DMZ국제다큐멘터리영화제는 향후 비전과 방향을 상영작품과 프로그램 행사들을 통해 더욱 분명하게 제시한다. 전반적으로 한국영화와 아시아영화의 편수가 비약적으로 증가했고, 국제경쟁과 아시아경쟁뿐만 아니라 글로벌 비전과 쇼케이스를 통해 소개되는 아시아 작품의 편수와 수준이 상당히 높아졌다.

The ‘Artground’ was established with the philosophy of keeping children smile through arts’ is ‘creative art academy’. This organization consists of four areas: classical music, fine arts, modern dance, and flower art.

Artground branding is aimed at visualizing the concept ‘arts become daily life, which also becomes arts’. 

The overall visuality of Artground was designed with the motif of the reestablishment of its role as a playground and of education children’s role as a player. The units of curriculum, modules, and tracks were systemized in the design. 

The typograph logo was designed with the motif of a playground track, and then the design was expanded to icons and main elements.

Date : 2019.10
Client : The Artground

Fastest Step, Following Sight

Fastest Step, Following Sight

빠른 발, 따라가는 시선

Fastest step, Following sight

지난 10년을 통해 한국과 아시아를 대표하는 다큐멘터리 축제로 성장한 DMZ국제다큐멘터리영화제는 향후 비전과 방향을 상영작품과 프로그램 행사들을 통해 더욱 분명하게 제시한다. 전반적으로 한국영화와 아시아영화의 편수가 비약적으로 증가했고, 국제경쟁과 아시아경쟁뿐만 아니라 글로벌 비전과 쇼케이스를 통해 소개되는 아시아 작품의 편수와 수준이 상당히 높아졌다.

As an exhibition poster of “FASTEST STEP, FOLLOWING SIGHT”, it tried to highlight the dynamic element from the still image.
It maximized the description of the dancer’s dynamics and foot to match the exhibition title and emphasized the movement of the eyes through text directionality in the entire layout.
In addition, it extended the poster into various poses to give it connectivity.

Date : 2018.09
Client : Seoul Cultural Foundation, Seoul City

Ansan Street Arts Festival

Ansan Street Arts Festival

2019 안산국제거리극축제

2019 Ansan Street Arts Festival

지난 10년을 통해 한국과 아시아를 대표하는 다큐멘터리 축제로 성장한 DMZ국제다큐멘터리영화제는 향후 비전과 방향을 상영작품과 프로그램 행사들을 통해 더욱 분명하게 제시한다. 전반적으로 한국영화와 아시아영화의 편수가 비약적으로 증가했고, 국제경쟁과 아시아경쟁뿐만 아니라 글로벌 비전과 쇼케이스를 통해 소개되는 아시아 작품의 편수와 수준이 상당히 높아졌다.

In the main poster, the visual representing the flame of arts focusing on the typography containing the image of HUG based on the initial A, arouses the mood of festival. On top of containing the identity and history of the existing festival, the geographical characteristics of Ansan-si and the popular perception of festival were formatively reinterpreted.

The representative objet of the poster is the alphabet A meaning Ansan, Art, and All. Implying various meanings beyond a simple initial, the alphabet A represents the recreation of new meanings. Especially, the shape of A that embraces with both arms symbolizes the artistic tolerance and harmony.

Date : 2019.05
Client : Ansan City

KB Easy Serise Card Branding

KB Easy Serise Branding

KB국민카드 알파원 카드 디자인

KB ALPHA ONE Card Design

KB Kookmin Card’s new product line, Easy series, reflects KB Kookmin Card’s digital philosophy ‘Digital Easy’, which pursues a digital card life that everyone can use, and the meaning that customers can use card benefits more easily. Although it is a new line of KB Kookmin Card, it is planned so that consumers can naturally accept it by maintaining familiarity rather than sudden changes.

We developed lifestyle illustrations based on the brand naming Easy. With a simple yet friendly Doodle drawing, we made it easy and friendly to approach consumers. By maintaining the tone, it can be transformed according to the benefits, and the storytelling that allows you to enjoy the benefits of everyday life anytime, anywhere has been strengthened.

Date : 2018.12~
Client : KB Kookmin Card